Why do many women fall for married man?

Do married men get hit on because of the lure of the forbidden?

He’s handsome, he’s witty, he’s successful… and he’s married! But will that stop other women from hitting on him? The answer is ‘No’, or so say a lot of women. But, what is it that increases the desirability quotient of a married man? His status clearly says he’s ‘taken’, then why do so many women still fall for him?